Privacy Policy

1Information We Collect

Account Information

When you create an account or use our Service, we may collect:

• Name and email address
• Username and password (encrypted)
• Profile information (handicap, skill level, golf goals)
• Payment information (processed securely through third-party providers)

Golf-Related Information

To provide personalized coaching, we collect:

• Golf handicap and scoring history
• Swing videos and photos you upload
• Grip photos for analysis
• Equipment information (clubs, balls, etc.)
• Practice goals and improvement areas

Device & Usage Information

We automatically collect:

• Device type, operating system, and app version
• IP address and general location
• App usage patterns and feature interactions
• Crash reports and performance data

2How We Use Your Information

We use your information to:

• Provide AI-Powered Coaching: Analyze your swing videos and photos to generate personalized recommendations, drills, and improvement plans
• Track Your Progress: Monitor your improvement over time and correlate swing changes with scoring performance
• Personalize Your Experience: Tailor content, recommendations, and coaching advice to your skill level and goals
• Communicate With You: Send service updates, coaching tips, progress reports, and respond to your inquiries
• Improve Our Service: Analyze usage patterns to enhance features, fix bugs, and develop new capabilities
• Ensure Security: Protect against fraud, unauthorized access, and maintain the integrity of our Service

3Video & Image Data

Your swing videos, photos, and grip images are central to our Service. Here's how we handle this sensitive data:

Collection & Storage

• Videos and images are uploaded securely using encrypted connections (HTTPS/TLS)
• Files are stored on secure cloud infrastructure with access controls
• Each upload is associated with your account and not shared publicly

Processing & Analysis

• Your videos are processed by our AI systems to extract swing data and generate coaching feedback
• Frame extraction and analysis is performed on secure servers
• AI-generated insights are stored in association with your account

Your Control

• You can delete individual videos or your entire video history at any time
• Deleted videos are removed from our active systems within 30 days
• You can download your videos and analysis data upon request

4AI Processing & Analysis

BirdieShot AI uses advanced artificial intelligence to analyze your golf swing. Understanding how this works:

How AI Analysis Works

• Your videos are processed to extract key frames showing different phases of your swing
• Our AI models analyze body positions, club angles, and movement patterns
• Analysis is compared against fundamentals-based coaching principles
• Personalized recommendations are generated based on your specific swing characteristics

Third-Party AI Services

We may use third-party AI services (such as Anthropic's Claude or OpenAI) to process and analyze your swing data. When using these services:

• Only necessary data (video frames, relevant context) is shared for analysis
• These providers are bound by their own privacy policies and data protection commitments
• We select providers with strong privacy and security practices

Continuous Improvement

Aggregated, anonymized swing data may be used to improve our AI models. This data cannot be traced back to individual users and helps us provide better coaching for everyone.

5Data Sharing & Third Parties

We share your information only in the following circumstances:

Service Providers

We work with trusted third parties who help us operate our Service:

• Cloud Storage: Cloudflare R2 for secure video and file storage
• AI Processing: AI service providers for swing analysis
• Payment Processing: Secure payment processors for subscription handling
• Analytics: Privacy-respecting analytics to understand app usage
• Communication: Email service providers for notifications and support

Legal Requirements

We may disclose your information if required by law, legal process, or government request, or to protect the rights, property, or safety of BirdieShot AI, our users, or others.

Business Transfers

If BirdieShot AI is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

With Your Consent

We may share your information with third parties when you have given us explicit permission to do so.

6Data Storage & Security

We implement robust security measures to protect your information:

Security Measures

• Encryption in Transit: All data transmitted between your device and our servers is encrypted using TLS/HTTPS
• Encryption at Rest: Stored data is encrypted using industry-standard encryption
• Access Controls: Strict access controls limit who can access your data
• Secure Infrastructure: We use reputable cloud providers with strong security certifications
• Regular Audits: Our security practices are regularly reviewed and updated

Password Security

Your password is hashed using secure one-way algorithms. We never store plain-text passwords and cannot retrieve your password—only reset it.

7Your Rights & Choices

You have control over your personal information:

Access & Portability

• View your personal information through your account settings
• Request a copy of your data in a portable format
• Download your swing videos and analysis history

Correction & Update

• Update your profile information at any time
• Correct inaccurate information through your account or by contacting us

Deletion

• Delete individual videos, analysis, or progress data
• Delete your entire account and associated data
• Request complete data deletion by contacting us

Communication Preferences

• Opt out of marketing emails at any time
• Manage push notification settings in the app
• Choose which types of updates you receive

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, and the right to opt out of the sale of personal information (note: we do not sell personal information).

European Users

If you are located in the European Economic Area (EEA), you have additional rights under GDPR, including the right to lodge a complaint with your local data protection authority.

8Data Retention

We retain your information for as long as necessary to provide our Service and fulfill the purposes described in this policy:

• Account Data: Retained while your account is active and for a reasonable period afterward
• Swing Videos & Analysis: Retained until you delete them or close your account
• Usage Data: Aggregated data may be retained indefinitely for analytics; identifiable logs are deleted after 12 months
• Deleted Data: Removed from active systems within 30 days; may persist in backups for up to 90 days

When your account is deleted, we will remove or anonymize your personal information, except where retention is required by law or for legitimate business purposes.

9Children's Privacy

BirdieShot AI is not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under these ages.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

For users between 13-18 years old, we recommend parental supervision and consent before using our Service.

10International Data Transfers

BirdieShot AI is based in the United States. If you access our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our servers or service providers are located.

By using our Service, you consent to the transfer of your information to these countries, which may have different data protection laws than your country of residence.

We implement appropriate safeguards to ensure your data receives adequate protection regardless of where it is processed.

11Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make material changes:

• We will update the "Effective Date" at the top of this policy
• We will notify you via email or in-app notification
• For significant changes, we may require you to review and accept the updated policy

We encourage you to review this policy periodically. Your continued use of our Service after changes become effective constitutes acceptance of the revised policy.